Patek Philippe | News | Generations campaign
2019年10月9日 · Launched in 1996, the Generations campaign has proven to be timeless, universally valid, and perfectly aligned with Patek Philippe’s values; its ongoing success and extraordinary longevity are founded on the strength of a real, human insight.
Patek Philippe Celebrates 20 Years of Its Iconic Advertising ... - Forbes
2016年12月9日 · This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “You never actually own a Patek Philippe...
The Untold Story Of Watchmaking's Most Iconic Advertising
2016年12月27日 · In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful …
Patek Philippe Marketing Strategy 2024: A Case Study
2024年7月3日 · Patek Philippe’s tagline, “You never actually own a Patek Philippe. You merely take care of it for the next generation,” encapsulates the emotional bond that the brand aims to cultivate with its customers.
Famous Patek Philippe Quotes and Advertising - Luxe Watches
2021年9月15日 · The famous Patek Philippe slogan reads “You never really own a Patek Philippe. You simply look after it for the next generation.” This particular Patek Philippe quote acknowledges the exclusive price tag that comes with owning a Patek Philippe watch whilst also pulling on the heartstrings of potential customers.
Sunday Rewind Patek Philippe's Iconic Ad Campaign - Hodinkee
2021年1月17日 · As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."
Rewind: How Patek Philippe Changed Watch Advertising Forever …
2021年6月19日 · The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation." These ads can be found full-page in important newspapers, on the back covers of iconic magazines, and on billboards hanging over key thoroughfares ...
The Patek Philippe Generation Campaign Will Give You All The …
2016年12月15日 · That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996. With a strong emotional approach, the persuasive black and white images still tug at heartstrings with the precious moments captured between mother and daughters, as well as fathers and sons.
Patek Philippe’s ‘Old Switcheroo’ tactic - Financial Times
2015年8月31日 · “You never actually own a Patek Philippe,” runs the tagline. “You merely look after it for the next generation.” This long-serving piece of advertising copy for a luxury wristwatch is a slice...
Iconic Advertising Reinforces Patek Philippe Heritage
2022年2月2日 · Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, launched in 1996, is proving to be as timeless as their timepieces, with a slogan to match:
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