Content & Branding - American Marketing Association
Personal branding is the act of promoting yourself as a brand by crafting a distinct identity, reputation, and online presence to showcase your skills, expertise, and personality. This type of branding is normally used by professionals, influencers, and entrepreneurs to enhance their careers, attract opportunities, and build a strong online ...
How to Build a Precision Branding Campaign - American …
2020年9月14日 · Precision branding is an accelerant of traditional branding because it matches this bigger impact with data on consumer modality—not just demographics. And the tools for this are expanding. Oracle, one of the largest data players in the marketing world, lists more than 100 unique data sources that can be appended to various media communications.
How Your Brand Strategy Drives Business Growth
2022年4月26日 · IBM, a brand that had lost relevance, now combines strong branding with investment in research and development (R&D) to drive the motivation to purchase and set premium pricing. Companies are investing in Watson to become more efficient and competitive in the marketplace – two objectives seamlessly repositioned as key strategic benefits in ...
What is Marketing? — The Definition of Marketing — AMA
Definition of Marketing Research. Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, refine, and evaluate actions; monitor performance; and improve understanding of it as a process.
The Power of a Brand Name: Why It Matters - American Marketing …
2022年1月31日 · Many branding agencies and consultants have attempted to list qualities of great brand names. But books, articles and social media posts that list “X principles of brand naming” usually overstate the case. For example, some say good brand names must be short.
Core Components of Branding - American Marketing Association
2024年9月5日 · Kevin Namaky. Kevin Namaky is Chief Executive Officer of the Gurulocity Brand Management Institute. During his 20 years as a Brand & Innovation Director and as SVP Head of Strategy at a global brand strategy and innovation consulting firm, he created billions in new value for companies through winning strategic plans, new product innovation and compelling …
Brand Strategy 101 - American Marketing Association
Dubbed a branding expert by the Chicago Tribune, Lisa brings heart, soul and action to every conversation. Her branding experience includes working with Crate & Barrel, Paper Source, Pottery Barn Kids, The Gap, and Sephora, allowing her to share deep brand strategy and creative expertise from lifestyle branding to tech-related industries.
How to Use Color Psychology in Marketing - American Marketing …
2020年11月6日 · Coupled with a brilliant social strategy around rethinking “taboos,” the disruption and differentiation U by Kotex achieved helped increase sales of the Kotex brand by almost 10%—an instance of using divergent color to shift a narrative so successful that it still comes up in conversations around bold branding choices.
The Mythology of Totemic Brands - American Marketing Association
2021年10月18日 · The concept of “tribal branding,” of understanding and activating our collective behaviors and unmet evolutionary needs, cuts through the clutter of motivations, tactics and touchpoints. It may just help you see your brand more clearly.
Unifying Private Labels for Greater Impact [Brand Strategy]
2020年9月10日 · This study revealed that retailers’ branding decisions differed on another dimension: whether one brand is used across all product categories or whether individual brands are developed. The result triggered the authors’ interest in studying the change in private labels over time, including umbrella-branding decisions.