SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to ...

AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide ...

In edtech, the demise of third-party cookies may be even more dire than in ad-supported streaming, since course web­sites are typically designed with third­-party in­tegrations that deliver crucial ...

Brands are clamoring for one signal above all else: show title data. CTV represents the merging of digital-era granular targeting and TV programming's deep engagement. It's no surprise that ad buyers ...

Brightcove, the Technical Emmy-winning video platform vendor, has been sold to app developer Bending Spoons for $233 million. After filing for Chapter 11 bankruptcy in September select assets of CDN ...

Content is king, but when it comes to monetizing CTV advertising campaigns and maximizing their effectiveness, it's secondary to the data and metrics that guarantee that their marketing efforts are ...

New Feature Boosts Precision and Efficiency in Video Quality Assessment for Media Companies, Broadcasters, and Streaming Service Providers ...

Ron Gutman, CEO of Wurl, discusses their Gen AI-powered technology that matches CTV ads to the emotion and context of what viewers are watching using Plutchik's Wheel of Emotions. They have found that ...