Launching a third-party marketplace is a popular way for brands to scale up and diversify their online offering and revenue ...

Siggi Rakovich is Founder and CEO at Hunch, a creative management platform that helps performance marketers with solutions ...

A culture of continuous improvement is a source of competitive advantage in an industry coming to terms with consolidation ...

Jon Hewson, MD of Audience Store, explains how traditional TV advertiser Furniture Village reached new audiences ahead of the ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools. “The emergence of GPT tools has revealed a plethora ...

Customer experience touches all parts of the organisation, but who in the business should take ownership of the strategy? And what does it mean to be a ‘customer centric’ organisation? This chapter ...

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...

The car manufacturer partnered with Teads on a European campaign tying in with the cinematic release of The Flash movie. It invited users to discover their own superpower through a VR experience, ...

The generative AI boom kick-started by ChatGPT in late 2022 has led to a number of companies and brands introducing conversational assistants. Powered by generative AI, these assistants introduce a ...