Most CMOs surveyed have indifferent feelings on the global economic situation, with only 25% saying they are optimistic that ...

A few highlights: Liquid Death calls its line of canned iced teas “your grandma’s favorite energy drink” in a comedic spot ...

Walmart is joining NBCUniversal in a program to bring shoppable ad formats and new measurement capabilities to live sports, ...

Generative AI can revolutionize marketing, but marketers should use it as a tool to help them meet business goals—not an end in itself.

Walmart Inc. is reversing course on diversity, equity and inclusion initiatives, joining a growing list of businesses ...

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

Our collective task is to support and nurture them because they drive growth more powerfully than legacy advertising alone.

VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...

Connecting with Gen Z can be both a challenge and an opportunity for brands. The group is not a monolith, giving marketers an ...

As use of GLP-1 weight loss drugs including Wegovy and Ozempic increases, brands are introducing new offerings.

Jeep’s off-and-on Super Bowl strategy is back on for 2025. The Stellantis brand will run an ad in the Feb. 9 game on Fox, a ...

Are you a print subscriber? Activate your account. By Jessica Luch - 1 hour 47 min ago By Stef Calcraft - 2 hours 17 min ago ...