Connecting with Gen Z can be both a challenge and an opportunity for brands. The group is not a monolith, giving marketers an ...

VML, which has also previously worked with Pizza Hut, will oversee customer promotions, loyalty and CRM efforts, and digital ...

Walmart Inc. is reversing course on diversity, equity and inclusion initiatives, joining a growing list of businesses ...

When an unhinged approach to marketing is baked into a brand’s DNA, consistency builds a connection with its audiences.

Most CMOs surveyed have indifferent feelings on the global economic situation, with only 25% saying they are optimistic that ...

A few highlights: Liquid Death calls its line of canned iced teas “your grandma’s favorite energy drink” in a comedic spot ...

As use of GLP-1 weight loss drugs including Wegovy and Ozempic increases, brands are introducing new offerings.

Walmart is joining NBCUniversal in a program to bring shoppable ad formats and new measurement capabilities to live sports, ...

Generative AI can revolutionize marketing, but marketers should use it as a tool to help them meet business goals—not an end in itself.

Ad Age explores why agencies, in particular, are laying off DEI executives, while some industry professionals fear cuts will ...

AI is transforming how the advertising industry works, allowing data-driven insights to help push human creativity to new ...

Jeep’s off-and-on Super Bowl strategy is back on for 2025. The Stellantis brand will run an ad in the Feb. 9 game on Fox, a ...