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For many shop owners, it’s tempting to focus on boosting car count to increase revenue. But car count alone doesn’t ...

The electric vehicle start-ups have to understand the customer needs to make a mark in this ever evolving industry. One has to understand that rolling out only 200 or 500 vehicle will not make a ...

To understand what's on the minds of your customers, you need to track the activities of several types of buying influencers.

Developed by Tony Ulwick, ODI centers around understanding customer needs and preferences on a granular level. ODI is a strategy and innovation process that focuses on creating products and ...

This is where the notion of performance branding comes into play as it sits at the inersection of brand and marketing, where ...

Anyone who has had to wait in line at a customer support desk or at a particularly busy grocery store has no doubt come to ...

Your customers may carry new pain points that need to be addressed. They may possess new value drivers that need to be considered. They may act according to new behaviors and preferences that need to ...

providing a comprehensive understanding of customer needs, preferences, and behaviors. Through the platform's AI-driven personification capabilities, users can not only visualize these dynamic ...

Customers have different needs and desires when buying items. They might want different styles or sizes, or even completely different products altogether. For example, a clothing shop may need to ...