Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...
In this article, we use the Five Forces model to see how Coca-Cola (KO) stacks up as a potential investment, Porter's Five Forces focuses attention on five questions about a company's ability to ...