Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

Imagine this: a local, or “desi,” cola brand just dropped its price to ₹10 for a 200ml bottle, while Coca-Cola and Pepsi are at ₹20 for a slightly larger bottle (250ml).

So, how did we get here... from here? In the book "For God, Country and Coca-Cola," Mark Pendergrast tells the story of how Fanta came to be. It started in 1923, when Robert Woodruff was elected ...

“Coca-Cola just put out an ad and ruined Christmas,” Dylan Pearce ... we crafted films through a collaboration of human ...

Since its launch in early August, Cola Gaza, a beverage branded as “genocide-free cola,” has become a rallying symbol for ...