Imagine this: a local, or “desi,” cola brand just dropped its price to ₹10 for a 200ml bottle, while Coca-Cola and Pepsi are at ₹20 for a slightly larger bottle (250ml).
Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...
While Coca-Cola has never admitted to just how much they lost as a result of New Coke, we know they spent $4 million in development, and–after deciding to pull New Coke from the shelves–were ...
In this article, we use the Five Forces model to see how Coca-Cola (KO) stacks up as a potential investment, Porter's Five Forces focuses attention on five questions about a company's ability to ...
It turns out Spiced Coke is not It. In the latest battle for consumers in the soft drink wars, Coca-Cola said it will phase out its newest flavor, Coca-Cola Spiced, after just six months.
Are the cola wars poppin’ again? Coca-Cola announced it will soon roll out its first new permanent flavor in more than three years — a “spiced” variation of its original recipe.