Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...
Imagine this: a local, or “desi,” cola brand just dropped its price to ₹10 for a 200ml bottle, while Coca-Cola and Pepsi are at ₹20 for a slightly larger bottle (250ml).
So, how did we get here... from here? In the book "For God, Country and Coca-Cola," Mark Pendergrast tells the story of how Fanta came to be. It started in 1923, when Robert Woodruff was elected ...
It’s an early Saturnalia miracle! Five years after CBS’ The Big Bang Theory wrapped its 12-season run, series stars Jim ...