In design terms, the new look compares more than favourably with its competitors ... around far longer than the league they play in and have their own highly developed identities and iconography.

“The two existing logo assets were originally created for standout on either light or dark backgrounds, but by bringing them together to create the unified asset, the Premier League lion can sit at ...

Eagle-eyed Premier League fans have noticed ... which is the first time some fans have seen the new design. Supporters want ...

Third kits in the Premier League have caught the eye this season ... double swoosh nods to the acceleration of the women’s game. “Two logos. Two teams. One goal. Worn by both the men ...