Jaguar is not alone in car manufacturers undergoing a rebrand in recent years - and in many cases reactions have been about ...

Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

The new look of Jaguar has brought back memories of several past controversial brand logo changes and redesign jobs. Revisit ...

What explains the surge in luxury spending? Did the Jaguar rebranding work? What is worrying Himachal Pradesh?

In a daring move that challenges automotive conventions, Jaguar has unveiled the Type 00, a concept car that not only ...

Jaguar welcomes a new era of an only-electric future with a Barbie pink model. After much ado around the logo change, the new ...

Because not only can I remember the day back in October 1988 when Jaguar unveiled another concept at the British ...

A day after unveiling a controversial new logo, Jaguar introduced a dramatic new car design. Type 00 (pronounced Type Zero Zero), says the manufacturer, embodies Jaguar’s “creative philosophy of ...

The reliability of electric vehicles and plug-in hybrids has dramatically improved, narrowing a gap with gas-powered ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...