Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

I'll admit I was a little late to the coffee game. It took me 27 years to start drinking a morning cup of joe — and then, my ...

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Whether you're a matcha purist, love its Instagram-worthy appeal, or rely on it for a mid-afternoon caffeine boost, it's time ...

This stunning green matcha cheesecake is made by adding the powdered Japanese green tea into a classic, creamy cheesecake ...

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

On a trip to Japan in early November, Erica Lee, a TikTok creator, had one main goal: to get matcha powder. A novice matcha drinker, Lee travels to Japan often and always buys one or two tins.

If you are looking to impress a tea friend or matcha enthusiast, this is the matcha I would suggest. It toes the line between ...

Erica Lee, a content creator who frequently visits Japan, told Eater that her main goal on her most recent trip was to buy a ...

Matcha relies on the right amounts of tea and water for the smoothest result, and whether you like it plain or with milk, you ...

Making matcha — green tea that you ... It all starts with creating the powder, a process that dates back to 12th-century Japan. (The overall technique of drying, pulverizing, and then mixing ...