Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

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It appears the UK staple is not as hot with younger generations - as Gen Z and millennials appear to be ditching the ...

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Matcha is one of the buzziest drinks of the moment. The hashtag #matcha has racked up over 50.9 million posts on TikTok over ...