Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Erica Lee, a content creator who frequently visits Japan, told Eater that her main goal on her most recent trip was to buy a ...

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

so those who prefer sweeter notes will want to stir the mixture well, while those wanting a full-on matcha hit can sip from the top, without any stirring, for more concentrated flavor. The Matcha ...

Matcha is a powder made from green tea leaves and if you love the taste, you can often drink it on its own by mixing powder ...

Whether you’re sipping a matcha latte or nibbling on a matcha-flavoured cookie, it begins with the traditional Japanese ... green tea leaves and goes through a long process to become a fine powder.

Whether you're a matcha purist, love its Instagram-worthy appeal, or rely on it for a mid-afternoon caffeine boost, it's time ...

Many suppliers have declined to accept new orders and set limits on online matcha purchases because of the shortage.

Several matcha stores in Japan have temporarily suspended sales ... you do not have to travel far for the finely ground green tea powder. The city has a variety of places that serve matcha.

Making matcha — green tea that you fully incorporate ... It all starts with creating the powder, a process that dates back to 12th-century Japan. (The overall technique of drying, pulverizing ...

What is it about this Japanese green tea powder that’s seen its popularity soar in recent decades? Some people attribute matcha’s success to its low caffeine quotient and high cancer-fighting ...