The new look of Jaguar has dug up memories of several past controversial brand logo changes and redesign jobs. Revisit some ...

If you are wondering what the Jaguar rebranding means, learn more about it here along with our take on whether the move was ...

But is it a better design? To recap first let's take a look at that new Jaguar logo again. Logo for Jaguar There's a lot of things that can be criticised about the new Jaguar logo. The wide ...

Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

But perhaps the boldest step of all is removing a logo completely. Earlier this year, Tesla revealed a bunch of new vehicles, ...

In response to the backlash, Jaguar managing director Rawdon Glover said the carmaker wants to “be bold and disruptive”. insisting that the new identity is a necessary step for the brand's evolution ...

Jaguar's new concept car , the Type 00, has attracted plenty of attention. There have been heated debates about the size of its bonnet and wheels ...