The British automaker is repositioning itself as an ultra-luxury EV brand, and the new direction is accompanied by a fresh ...

If you are wondering what the Jaguar rebranding means, learn more about it here along with our take on whether the move was ...

The new look of Jaguar has brought back memories of several past controversial brand logo changes and redesign jobs. Revisit ...

worked from two directions – he envisioned both a fresh Jaguar logo for the rebranding strategy as well as a couple of ...

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

Research shows that 78% of brands embraced minimalist logos in 2024. In light of the Jaguar rebranding controversy, experts ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...

Jaguar, amid criticism for its recent campaign, reveals a concept design of its future electric vehicles, aiming to become an ...