Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically ...

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

Type 00 is a pure expression of Jaguar’s new creative philosophy [and] the result of brave, unconstrained creative thinking.

British luxury automaker Jaguar has revealed its Type 00 concept car, the first glimpse of a new electric vehicle following a ...

If you are wondering what the Jaguar rebranding means, learn more about it here along with our take on whether the move was ...

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What this controversy is all about might ultimately be a matter of taste, but this isn’t the first time in the history of Jaguar that the name and logo underwent such profound metamorphoses.

Jaguar raised eyebrows the world over with its brand refresh earlier this month. It was seen as totally out of character for ...

To fix its problems, the British carmaker ditched everything, from its ethos to its logo and lettering, and shocked everyone with a bizarre PR campaign. This saw the familiar Jaguar symbol ...

Jaguar Land Rover's chief creative officer, in a press release. Click through to see the evolution of other company logos.

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...