Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

Most of the comments on Jaguar's social media were decidedly critical, prompting an independent graphic designer to take ...

What this controversy is all about might ultimately be a matter of taste, but this isn’t the first time in the history of Jaguar that the name and logo underwent such profound metamorphoses.

Notably, the "strikethrough" also appears in the new "leaper" logo, an evolution of the jaguar mascot that historically sprung forward as the hood ornament atop classic Jaguar cars. The new ...

But is it a better design? To recap first let's take a look at that new Jaguar logo again. Logo for Jaguar There's a lot of things that can be criticised about the new Jaguar logo. The wide ...

Type 00 is a pure expression of Jaguar’s new creative philosophy [and] the result of brave, unconstrained creative thinking.

Jaguar raised eyebrows the world over with its brand refresh earlier this month. It was seen as totally out of character for ...

Jaguar has unveiled a new logo that emphasizes its posh British pronunciation as it transitions into a “new era” that emphasizes its upcoming all-electric vehicle lineup.The 102-year-old ...

This is also a part of the new "leaper" logo which in other words is an evolution of the jaguar mascot which has been seen on the cars of the brand for years. It is different from the previous ...