Your logo was a predatory cat, and all of a sudden you're going to imprison it? You're going to imprison the jaguar? It looks like it's behind bars. "And then the font, what's going on with that?

Other changes to Jaguar’s branding include a redesigned pouncing cat logo, called the “Leaper,” and a new monogram that incorporates the “J” and “R” in the brand name. Car and Driver ...