The new look of Jaguar has dug up memories of several past controversial brand logo changes and redesign jobs. Revisit some ...

Jaguar recently revealed its new EV direction, much to the chagrin of its consumer base. It launched a new logo with a ...

Jaguar went back to the drawing board and completely reinvented its brand, in line with its pivot to all-electric vehicles ...

We discuss the need for the Jaguar rebrand, the response to the new logo as well as the products that will essentially make ...

Lucid (LCID) may be in line for several new EV partnerships. CEO Peter Rawlinson revealed that the company is actively ...

Reporters at Wired spent a day chasing a driverless taxi across San Francisco, and spoke with some of the Waymo's passengers.

ECD, a public company trading under the symbol ECDA on the Nasdaq Stock Market, is a creator of restored luxury vehicles that combines classic English beauty with modern performance. Currently, ECD ...

Jaguar’s chief creative officer, Gerry McGovern, revealed the striking Jaguar Type 00 concept, saying “I don’t believe in ...

The Jaguar rebrand is about lots more than an ad and a new logo, says Sonia Abdipour of Bulletproof. It’s about setting up ...

It’s big, bold and aggressive, but it’s also not a horrible departure from automotive form. There have been worse concept ...

Jaguar's new concept car , the Type 00, has attracted plenty of attention. There have been heated debates about the size of its bonnet and wheels ...