Following is a transcript of the video. Narrator: This is the AMC on East Illinois Street in Chicago. They're playing 17 movies. But you actually have 21 options because there's so many formats.

The default for most people will be regular 2D, but what you might not realize is that not all theaters are equal. While ...

Fancy a cinema-spec IMAX ... priced projectors. The goal here is to make the best 4K projector for people who want theater-like visuals true to the aspect ratio of the original movie (available ...

Following is a transcript of the video. Narrator: This is the AMC on East Illinois Street in Chicago. They're playing 17 movies. But you actually have 21 options because there's so many formats.

The reason is that the movie in IMAX has both 2D and 3D versions – and each can be shown in one of three different projection technologies – either Xenon, (standard lamp), single laser ...