Dictionary.com wasn't doing too much when it picked its 2024 Word of the Year. One could say the website was being very mindful, very cutesy, very... demure. Yes, "demure" is Dictionary.com's 2024 ...
“Demure,” a word that went viral over the summer, has been named Dictionary.com’s 2024 word of the year — beating out other contenders like “brainrot,” “brat,” and “weird.
The word was popularized by TikToker Jools Lebron. "Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com's 2024 Word of the Year.