D2C brands The Sleep Company, SMOOR and Renee Cosmetics share the defining strategies that led to booming businesses in 2024 ...

To ace marketing, one needs to convey the right message at the right time and Flipkart Fashion recently just did that. They proved how a clever campaign during a popular artist’s concert can capture ...

Stressing on building its data capabilities has paid handsome dividends to FCB Kinnect, helping it win multiple awards at ...

The campaign stars Sumeet Vyas alongside a hilariously unexpected co-star – a friendly ghost! The narrative revolves around Sumeet's character, who is initially spooked by the mischievous ghost's ...

While aggressive marketing campaigns and lightning-fast delivery lure users, the underlying question remains: Is this model ...

YesMadam is facing backlash online for terminating 100 employees who expressed work-related stress in an internal mental ...

Flam, an AI Powered MR Platform, leverages deeptech infra to make content, advertising and consumer journeys engaging and ...