Inspired by the nostalgia of the Dallas' historic Belmont, Odell created Lasso Motel Whiskey as a passion project that pays homage to the whiskey industry.
“He had a skit on his show years later, where he’d pull out old jokes that were no longer funny, read the joke and toss it in the fireplace,” Crawford said. “Fruitcake was one of the ones he tossed.