We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...
"Evidence showing how cigarette advertisements targeted the Black community. David Hoffman presents captivating documentaries and archival news clips that explore the evolution of American life over ...
So, with that in mind, why is the branding and advertising for the next big thing in this industry—electronic cigarettes—so awful? I’m not a smoker, but I know plenty and understand the ...
This study investigates the prevalence of exposure to pro- and anti-tobacco advertisements across different sociodemographic groups and sources of exposure in the United States.The study included 6252 ...