“BODYARMOR changed the sports drink game and we’ve been big fans of the brand for a while now, so it’s exciting to be able to ...

Sports drink brand BodyArmor is kicking off 2024 with a new, no-sugar option. The brand, which is owned by the Coca-Cola Company, announced Thursday it is launching BodyArmor Zero Sugar ...

Within the sports drink category, for instance, there are two segments—zero sugar and rapid rehydration—where BODYARMOR has yet to venture. As we chart our innovation course, our initial focus ...

Major League Soccer on Tuesday announced a multi-year partnership with BODYARMOR that makes the product the league’s official sports drink partner in the United States. As part of the agreement ...

James Harden recently shared how Kobe Bryant's advice to invest in BodyArmor landed him a huge payday.

Major League Soccer and sports drink BODYARMOR kicked off their multi-year partnership with a star-studded unveiling at Banc of California Stadium Wednesday morning. “Given the exciting growth ...