Hasbro is taking its toys and going home—or, at least, refusing to continue paying the partial costs to make movies based on them. Inspired, presumably, by lackluster box office returns on critically ...
In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...
Barbie embodies this approach with characters that appeal to a wide audience and humor that works on multiple levels for both children and adults. The film’s success was amplified by its connection to ...
Spread the loveMattel, the toy giant behind beloved brands like Barbie and Hot Wheels, is facing a rather embarrassing ...
PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...
Mattel apologized after its ’Wicked’ doll packaging mistakenly directed buyers to a pornographic website instead of the ...