Mattel is doubling down on its plans to expand "outside the toy aisle" after the smash hit Barbie movie. The comments come as the California-based firm said its sales fell by 12% for the three ...

Mattel is now developing a movie based on the toy, View-Master. Mattel is the toy company behind Barbie, which famously got a 2023 film adaptation that made over $1 billion and became the highest ...

The head of toymaker Mattel has been saying for years that movies would help the company revive sluggish sales. The company's latest results show just how much help is needed. Barbie billings ...

Hasbro is taking its toys and going home—or, at least, refusing to continue paying the partial costs to make movies based on them. Inspired, presumably, by lackluster box office returns on critically ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

We're on the precipice of the "Barbie" movie finally hitting theaters after ... the iconic yet deeply annoying toy of many a millennial's childhood. The company is also reportedly prioritizing ...

A MAJOR child’s toy brand is facing backlash from parents after a printing blunder sent kids to a porn website. Barbie makers ...