Let’s break down what that means. Rather than stick to convention, Bacardi predicts a switch to ‘frivolous flavors’ as people experiment with new ingredients and flavor profiles at home and ...
Last year it introduced two new aged expressions: the 4-year-old Bacardi Añejo Cuatro ($20 a 750-ml.) and the 10-year-old Gran Reserva Diez ($40). Additionally, the company continues to focus on ...
The report, created in collaboration with The Future Laboratory (TFL), draws on data from Bacardi-led and external research, consumer surveys, bartender interviews and TFL insights to reveal the ...