Mindshare, a GroupM company, has partnered with UltraTech Cement to design a tech campaign, ‘UltraTech Se Poocho’ (Ask UltraTech). This initiative uses AI Vision, augmented reality (AR), and ...

The campaign leverages advanced technology to create an immersive, user-friendly experience. The AI vision technology detects and recognises the UltraTech logo, while the AR converts the logo into a ...