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Design Week
49 分钟
“The acid test” – Spencer Buck on re-engineering Taxi Studio
When Spencer Buck appears on Zoom, he apologises for being bleary-eyed – we are speaking quite early in the morning after his ...
Design Week
19 小时
Zeal wants to reposition walkers as a luxury product
Ex-Seymour Powell industrial designer Josh King and his co-founder Georgia Williams, formerly a retail designer at Dior, have ...
Design Week
22 小时
How Ragged Edge gamified credit scores for Checkmyfile
For most people, checking your credit score is a daunting prospect – a hold-your-breath, shield-your-eyes and ...
Design Week
1 天
“Ignore the hype – the best brands do”
Have you noticed how our visual world is adapting itself to meet the smartphone’s camera lens? The physical world is a pale, ...
Design Week
1 天
Creatives most likely to lie on their CV, study claims
Nearly two thirds of designers and creatives admit to lying on their CV, according to new research. 64% of creatives, design, ...
Design Week
2 天
“Brand makes you buyable – just ask investors”
A survey by a US B2B agency revealed that “77% of VCs believe branding significantly impacts their perception of a start-up’s ...
Design Week
2 天
White Bear rebrands Freshways to aid expansion plans
White Bear has repositioned Freshways, one of the UK’s leading independent dairy suppliers. It was already popular, says ...
Design Week
5 天
design/leader: Paul Tynan of I-AM Associates
Paul Tynan is creative director of I-AM Associates. The London-based studio works on insights, strategy, digital, branding, ...
Design Week
5 天
The seven reactions to every major rebrand
A big rebrand invariably leads to a lot of noise. Here are the seven types of reaction you always get when a famous brand rolls out a new look. Another week, another big brand unveils a new identity.
Design Week
5 天
“Dear agencies, you need to change…”
I’ve been debating whether to write this for a while, but given recent launches (and the grumblings in creative circles), it ...
Design Week
6 天
How monopo’s Outfry rebrand used world-building to attract Gen Z
Outfry, a digital fast-food chain in the UK, France, Belgium and The Netherlands, was created in 2019 by ‘dark kitchen’ ...
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