When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency ...

Lucyd is working to have more physical retailers carry its product because that’s where the large majority of eyeglasses are ...

PRNEWS: How should brands decide if a LinkedIn newsletter is a good route for them? Tayler Felix: If your brand has an ...

A look at key challenges small business owners are facing this holiday season, with practical marketing strategies to help ...

While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand ...

The FTC’s Negative Option Rule is designed to protect consumers from unfair practices in subscription services. A negative option feature means that if customers don’t actively cancel a service, they ...

Editor’s Note: According to Lowe’s CMO Jennifer Wilson, the brand is leaning into a fledgling loyalty program and demonstrating value with new perks, with the goal of building loyal behavior with its ...

Día de Muertos, or Day of the Dead, is a traditional Mexican holiday and celebration that honors loved ones who have passed. This year’s festivities received special attention from tequila brand Don ...

The editors of Chief Marketer have named the 2024 Campaigns of the Year. Showcasing groundbreaking ideas and innovative strategies, the winners and honorable mentions have truly set the standard for ...

For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s ...