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martech
11 小时
Holiday ecommerce start surpasses record-breaking forecast
Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. For the first 24 days of November, U.S.
martech
10 小时
Will big tech burst the AI bubble?
Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage?
martech
1 天
How marketers can stop fueling customer churn for good
Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.
martech
1 天
9 things to assess when auditing your CX tech
Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.
martech
6 天
AI readiness checklist: 7 key steps to a successful integration
What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.
martech
2 天
A holiday gift guide for marketers
From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique ...
martech
9 天
5 ways to use project management data to enhance operational best practices
Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.
martech
1 天
John McAlpin
SEO consultations to health organizations across the United States. John is deeply engaged in both the local and national SEO community and has a strong background in technical SEO, web development, ...
martech
5 天
7 steps to improving AI in customer experience
“You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker, a consultant in customer-focused ...
martech
8 天
5 ways B2B differs from B2C — and 3 ways they align
Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...
martech
2 天
Improve customer experience with zero-party data: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience.
martech
5 天
Marketers discuss what it takes to succeed with intent data
Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re ...
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