News influencers are transforming how people consume information on social media, emerging as a key force in the digital landscape. This new breed of news ...

The digital publishing industry is navigating a complex transformation. Organic traffic, once a cornerstone of success, is steadily declining due to ...

As news consumption evolves, The New York Times’ R&D Lab department is at the forefront of redefining how stories are told. Their goal? To enhance the narrative experience without sacrificing ...

Digital publishers are under the gun to scale faster, monetize smarter, and do it all with fewer resources. The knee-jerk reaction? Automate everything.

Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, ...

Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...

WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building audiences. Over the last few years though, the ...

November 6 @ 11:00 am - 11:45 am | Virtual ...