Critics accused Jaguar of abandoning its legacy as a high-performance sports car manufacturer with the marketing campaign and ...
There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
The managing director of Jaguar is defending the luxury car company after it faced online criticism for a controversial ...
"We wanted to move away from traditional automotive stereotypes," Rawdon Glover, Jaguar's managing director, said in response ...
After Jaguar's unveiling of its bold new identity was met with a major backlash online, Sophie Tolhurst analyses the rebrand.
After deleting much of its social media presence and putting out a cryptic ad, Jaguar is feeling the heat from its fans and ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
YEAH, baby!” The ‘Shaguar’ Jaguar E-type roadster from the Austin Powers films is up for auction. The car featured in all ...
Jaguar is back in the news and courting controversy, after ditching its iconic leaping panther. But what was the point, asks ...
Jaguar has managed it before. PH recalls the unveiling of both the C-X75 and the C-X16, concepts so wildly good-looking and ...
Jaguar is addressing a longstanding fire risk issue with its I-Pace EV by agreeing to repurchase 2,760 vehicles sold in the ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...