A PROLIFIC perfume scam sweeping the high street could leave you hundreds out of pocket this Christmas, shoppers have warned. Fraudsters are reportedly buying luxury perfumes, swapping the ...
“It’s not superfluous to the product,” Mr. Mears said. “If you’re a company that makes shampoo, your product lives or dies by efficacy, and the storytelling is superfluous. The efficacy of a fragrance ...