Marketing news, analysis, opinion and insight featuring Waitrose & Partners.

The second instalment of Waitrose's Christmas advert, Sweet Suspicion: A Waitrose Mystery, has finally been released, revealing the identity of the thief that had viewers guessing for weeks.

Waitrose is planning a renewed push into the convenience market after opening its first store in six years in Hampton Hill, south-west London. The retailer said it was also building on its existing ...

Waitrose is opening three new convenience stores as part of a massive expansion partnership with Welcome Break and Shell. Today, the supermarket chain opened a new Little Waitrose store in Hampton ...

Succession’s Matthew Macfayden leads an all-star cast in Waitrose Christmas advert. The two-part ‘whodunnit’ mystery will finally be solved. It channels Agatha Christie in all the best ways.

Among the first retailers to launch a festive ad is Waitrose, who have chosen an unconventional concept. Waitrose has kicked off its Christmas campaign with a playful ad titled Sweet Suspicion ...

Waitrose kept the nation guessing with its star-studded ‘whodunnit’ Christmas ad this year, but now they’ve finally revealed the culprut. Directed by Lucy Forbes of This is Going to Hurt ...

A host of British stars have teamed up for Waitrose’s new “whodunnit” Christmas advert, Sweet Suspicion: A Waitrose Mystery. Featuring an all-star lineup, this year’s festive campaign ...

Waitrose has kicked off its store expansion programme, opening its first new store for six years. The new Little Waitrose, which opened in Hampton Hill London on 28 November, is the first of ambitious ...

Waitrose have entlisted an all-star cast for their 2024 Christmas campaign. The festive ad will be dropped in two parts, with the first part set to leave viewers wondering 'whodunnit' in a ...