The UK supermarket says the "cost of living still counts", but its shoppers are showing "a return to indulgence". Premium olive oil is one product attracting attention.

Marketing news, analysis, opinion and insight featuring Waitrose & Partners.

The second instalment of Waitrose's Christmas advert, Sweet Suspicion: A Waitrose Mystery, has finally been released, revealing the identity of the thief that had viewers guessing for weeks.

Waitrose is opening three new convenience stores as part of a massive expansion partnership with Welcome Break and Shell. Today, the supermarket chain opened a new Little Waitrose store in Hampton ...

The middle shelf typically holds leftovers, cartons of eggs, and much of my husband’s food. He also uses the drawer hanging ...

Waitrose has finally resolved its Christmas advert cliffhanger. The supermarket has released the second part after weeks of anticipation. Sweet Suspicion has come to a conclusion as the mystery is ...

Succession’s Matthew Macfayden leads an all-star cast in Waitrose Christmas advert. The two-part ‘whodunnit’ mystery will finally be solved. It channels Agatha Christie in all the best ways.

Waitrose has kicked off its store expansion programme, opening its first new store for six years. The new Little Waitrose, which opened in Hampton Hill London on 28 November, is the first of ambitious ...

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Waitrose certainly won over the nation with its clever whodunnit Christmas advert for the 2024 campaign. Viewers were scrambling to dissect the clues and work out who stole the yummy No. 1 Red ...