Just last week, Universal Genève dropped three Polerouters. To be clear, there are just three watches, each a piece unique: ...

Both feature applied red gold logos on their dials depicting the new Universal Genève logo and vintage SAS logo. The watch that will be auctioned features an 18k white gold case and a brilliant blue ...

In a surprise announcement on Tuesday, Breitling shared that it has acquired Universal Genève. The Swiss brand has long been a collector's darling. Its (relatively) affordable price points ...

Universal Genève wasn’t just some funky, old-school Swiss brand with a cool logo to slap onto a modern watch for the nostalgic set. Within Universal Genève’s dormant IP package was a weighty ...

Ahead of the legacy brand's revival in 2026, three models are being released in honour of the 70th anniversary of ...

As collectors have fallen hard for vintage timepieces over the past few years, one of the most talked-about brands wasn’t ...