Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

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Matcha has made its way into nearly every coffee shop menu in recent years, with even the most ubiquitous chains offering several variations of the drink. There’s a lot to love about the ...

TikTok’s most popular tea brands appear to be hit hard. The smooth, bright green powder plays a central role in Japanese tea ceremonies, and while it takes only a few seconds to dissolve in ...

Matcha has experienced a surge in popularity in recent months, leading to reports of global shortages and price increases. If you haven't been caught up in the craze, matcha is a powdered version ...

Evangeline Mantzioris is affiliated with Alliance for Research in Nutrition, Exercise and Activity (ARENA) at the University of South Australia. Evangeline Mantzioris has received funding from the ...

If you haven't been caught up in the craze, matcha is a powdered version of green tea. On a cafe menu you might see a hot or iced matcha latte, or even a matcha-flavored cake or pastry.

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While we can’t exactly get behind the resurgence of low rise jeans, Gen Z’s frugal love for making matcha combos like Yakult matcha or hazelnut matcha at home is one unexpected TikTok trend we ...