Life 2’s approach to storytelling was groundbreaking for its time and continues to influence game design today. Unlike many ...

Novels, newspapers, short stories, and screenplays are all examples of written storytelling. Even printed ad copy can be lumped into this category. Digital: With the advent of the internet ...

A growing body of research suggests that sharing stories can help teams bond and work towards a common goal. Storytelling is ...

Great storytelling captures people’s attention and drives them to action. When facts and characters, logic and emotion, and cause and effect work together artfully, the resulting stories affect us in ...

"Storytelling" is often used loosely as a term for good writing ... (Take a look at the P&G research examples at the end of this article, including The Mom Report and Always #LikeaGirl emoji research.