If you buy from a link, we may earn a commission. Learn more The relatively young Seiko 5 Sports line has become a fast favorite thanks to its mix of iconic Seiko tool-watch looks and some of the ...

Seiko Group Corporation has launched a new promotional campaign as part of its efforts to redefine its brand globally.

Using three different shades of indigo, Seiko’s new affordable watch takes lots of inspiration from the world of premium denim. Seiko Denham is what I would refer to as an international denim brand.