L-R: Scratch founder Mike Halligan and in-house vet Dr Samantha Rulli. Source: Supplied Raw pet food could become a $500 million industry, says Scratch founder Mike Halligan, as Australian dog ...
There was no kibble or cans to serve our ancient pets; their initial diets were raw and unprocessed. That style of pet food can feel cumbersome to prepare and inconvenient to purchase today.
Over the last few years, we have seen an increase in the number of dog owners choosing to feed their dogs a ‘raw diet’. In fact, in the UK, it is the fastest growing sector of the pet food market.