NVIDIA also has some extra competition in the mid- to low-end market now that Intel has launched its Battlemage desktop GPUs. The Arc B580 is the first card to hit the market, boasting 12GB of GDDR6 VRAM and a $249 price tag.

Rumors have suggested that Nvidia will be taking the wraps off of some next-generation RTX 50-series graphics cards at CES in January. And as we get closer to that date, Nvidia's partners and some of the PC makers have begun to inadvertently leak details of the cards.

One example could be Real-Time Neural Radiance Caching for Path Tracing. It's all pretty complicated, but the short version is that it uses AI to enable faster, lower-noise path tracing by handing over the radiance caching to a neural network.