In the early '60s, Pepsi had almost twice the market share as Coca-Cola in Mexico. As the underdog, Coca-Cola workers were willing to do whatever it took to win. "We would punch tires to Pepsi ...
Barrilitos, a brand of single-serve bottled soft drinks that started in 1938 in Monterrey, Mexico, was acquired by the Coca-Cola Company in 2008. Coca-Cola discontinued the brand in the U.S. and ...