Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Megumi Kanaike, the manager of the Sydney-based tea store Simply Native, told the Guardian that, over the last six months, ...

The hashtag #MatchaTok has more than 40,000 posts on TikTok with users sharing their morning matcha routines, home setups, ...

Here’s the tea: there’s a shortage of matcha. Once easily found in grocery stores and cafes, the powdered green tea product is now scarce thanks to its popularity on social media — and ...

matcha powders are not necessarily made equal from tin to tin. When I went on a hunt to find the best ones, nearly all the experts I consulted warned that products can vary in flavor and ...

Matcha has become a total buzzword in perfumery. Here's what to know about its steady rise in the fragrance world.