Matcha — a finely ground green tea powder made from tea leaves — has become the darling of Instagram feeds and health-conscious influencers. From lattes and cakes to vibrant, green-dipped ...
Matcha is having a moment, with an ever-growing collection of devotees kicking off their day with a cup of the green goodness. The cult tea powder is renowned not just for its bright green ... with a ...
On a trip to Japan in early November, Erica Lee, a TikTok creator, had one main goal: to get matcha powder. A novice matcha ... of powders and matcha-flavored foods required both an extra-large ...