Formula wise this was probably the driest lip gloss we tried, and applying did take a fair few swipes. But those looking for strong pigment will appreciate the bright long-lasting colours.

the perfect lip gloss has incredible shine, it's as long-lasting as a lip gloss could possibly be, and it's not too sticky. I don't mind a little bit of stick, but if I see those goopy-goop lines ...

IT Cosmetics Confidence in a Serum Lip Gloss is a smoothing, shiny, tinted lip oil that shoppers seriously adore. Right now, ...

Perfect for those with dry lips, this clever formula strikes the balance between a lip oil and a gloss. It glides on lips, delivering a high-shine effect that sits comfortably all day long.

Firstly, the formula is essential. A good lip gloss should be moisturizing and long-lasting without feeling sticky or heavy on the lips. It should also be easy to apply and have a smooth texture.

But if I'm using a long-lasting lip stain like this ... It's really not terrible, because I've worn masks with lipstick, lip gloss, liquid lipstick. They all get on the mask.