LinkedIn is a powerful platform for businesses that sell to other companies. It offers unique opportunities for B2B marketing, helping brands connect with decision-makers and build trust.

Digital marketing has attracted much attention over the past few years, and for good reason: with more than X billion users ...

The University of Delaware Division of Professional and Continuing Studies (UD PCS) has launched a new social media marketing course, Advanced LinkedIn Marketing, designed for students with ...

LinkedIn has rolled out new tools and features to support B2B marketers in leveraging video and influencer content. These ...

Social media marketing is the most in-demand skill for marketers on LinkedIn, according to recent research from the professional social network. The 2024 Global Marketing Jobs Outlook was based on ...

With 97% of B2B marketers already using it for their own content marketing efforts, what does the introduction of LinkedIn's own version of Stories mean? The concept of "stories" was first rolled out ...