Jaguar was one of several iconic companies that announced significant rebrandings in recent week.

A new era of Formula E begins. Season 11 gets underway in São Paulo this weekend and this will be the first showcase of the ...

Explaining EV charging to your in-laws is about to get a whole lot easier thanks to a new universal charging standard and plug & charge.

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

And Jaguar's rebranding makes some mistakes. The "JaGUar" font adorning the front and rear ends of the Type 00 frankly looks ...

The concept won't reach production, but the hard edges, sharp creases, and ornate detailing will be reflected in a roadgoing ...

See exterior photos of the Jaguar Type 00 concept, a vision for the design langauge of Jaguar's upcoming electric lineup.

Famed British carmaker Jaguar revealed its new vehicle design direction Monday night with the introduction of an all-electric ...

Jaguar's rebranding marks a radical identity shift for the carmaker. One ad expert called it "bonkers." Others said it was a successful disruption.

Which States Are Succeeding and Failing on Child-Care Regulation Trump Should Embrace the National Space Council (Again) Green Energy Is Not So Green The week of November 18, 2024: Jaguar’s ...

We examine how Jaguar's branding and advertising strategies have evolved over the decades, and the new controversial redesign of its iconic logo, which has sparked confusion worldwide. Jaguar's most ...