The original book comes with an elf doll, available in several diverse options. Elf on the Shelf gained widespread attention in 2007 when actress Jennifer Garner was spotted carrying the book kit ...

Fresh off topping the Netflix charts with her new self-titled documentary, Martha Stewart is coming for the holiday throne with a new take on the classic “Elf on the Shelf” doll.

Elf on a Shelf season is upon us, but the cute little Christmas Elf doll is facing some friendly competition in the form of Snoop on the Stoop. Walmart also sells a Snoop Dogg Christmas Elf Doll ...